Blessed CBD, a subsidiary of Canadian retail-focused cannabis company High Tide Inc, has launched a subscribe-and-save programme in the UK called the Wellness Club.

The Wellness Club enables members to customize their orders each month with products from across Blessed CBD’s range which includes CBD oils, gummies, capsules and topicals, as well as tailor their delivery schedules within a range of every two weeks to every 12 weeks to meet individual needs.

Wellness Club members will receive a 20% discount on their first purchase, a 25% discount thereafter on all Blessed CBD products and be eligible to participate in exclusive monthly raffles to win free CBD products.

As well as improving convenience and savings for members, the launch of the Wellness Club aims to solidify customer loyalty and brand equity for the Blessed CBD brand in the UK, boosting its lifetime value per customer.

“The launch of Blessed CBD’s Wellness Club is another example of the innovative cross-platform synergies that High Tide has been able to drive across newly acquired e-commerce platforms that will result in more recurring and predictable revenue streams,” says Raj Grover, president and CEO of High Tide.

“As we continue to build out a diversified cannabis ecosystem we will keep leveraging organic innovations across all platforms. We are committed to further expanding our presence, customer bases, and revenues through legal activities in markets such as the UK as the regulatory environment evolves.”