Efamol and Wassen rebrand, add new formulas


Manufacturer of Efamol and Wassen products, Wassen International, has rebranded its entire supplements range and introduced new products, bringing its total portfolio to 11.

New Efamol Kids Omega 3 DHA Drops is a high strength oil in liquid form. With a versatile dropper and no fishy taste, it has a natural lemon flavour and is sugar free. Each 1ml daily dose contains 400mg of DHA.

Efamax High Strength Pure Fish Oil with DHA is designed to support brain performance and vision. It is an ultra-strength fish oil in a capsule form, which contains both EPA and DHA.

The Efamol brand now sports a new gold logo and has seen a change to blue glass bottles, reducing plastic usage where possible.

The Wassen brand has also received a makeover and has reintroduced Wassen Silica-OK: Hair, Skin & Nails. The product contains vitamin C, which contributes to the formation of collagen for healthy skin function as well as selenium and zinc for healthy hair and nails.

Wassen Magnesium-B and Magnesium-OK now have an enhanced duo magnesium formulation, combining magnesium oxide with magnesium citrate, one of the most bioavailable forms of magnesium.

“We are delighted to see the new products, formulations and packaging become a reality this autumn,” says Victoria Malcolm, Wassen head of marketing. “Both brands were trailblazers in their categories when they launched 40 years ago. With the Efamol brand we have been championing the efficacy of essential fatty acids through ground-breaking scientific research. Wassen has been pioneering the importance of minerals for health for over 40 years and has recognised the relevance of magnesium  since the 1980s. Both of these categories have always been areas of brand expertise and looking ahead to 2020 we plan to reenergise them with renewed investment, focus and an innovative programme of NPD.”