WUKA, the taboo-breaking brand, has partnered with The Hygiene Bank for World Menstrual Health Day (28th May 2024) to help raise awareness and tackle the escalating crisis of hygiene poverty in the UK.

The meaningful partnership coincides with The Hygiene Bank release of their latest Hygiene Poverty 2024 report, which uncovers a troubling rise in hygiene poverty, leaving millions unable to afford essential hygiene items.

  • 2 million adults in the UK have struggled to afford basic hygiene products in the past year, a 2% increase since 2022.
  • 18% of UK adults have been unable to afford period products in the last 12 months.
  • 65% of parents have had to choose between buying products for themselves or their children.
  • 68% report that hygiene poverty negatively impacts their mental health, with 60% feeling depressed and embarrassed about their situation.
  • 13% are now avoiding work, 9% have avoided job interviews, and 22% say their child’s performance at school is affected.

From May 24th to May 31st 2024, WUKA has pledged to donate reusable period products to The Hygiene Bank for every order placed.

Each pair of WUKA period pants lasts up to two years, helping to reduce menstrual waste and lessening the load for those who cannot afford to buy even the cheapest of products.

WUKA are also offering a 28% discount sitewide 28th – 31st May 2024. Combined with the 20% VAT reduction, this makes WUKA period pants accessible to all at almost half price compared to last year.

WUKA Founder & CEO Ruby Raut says “Period poverty affects millions of women and girls in the UK and it has to be addressed. It’s damaging, undignified, problematic, and frankly, unacceptable. Women and girls are left with no choice but to use dirty items of clothing, reuse or overuse tampons and pads, which is unhygienic and poses real health risks. We have to tackle it head-on with smart and sustainable solutions and our partnership with The Hygiene Bank is one more step towards addressing this critical issue. Smashing taboos, menstrual equity, accessibility, inclusivity and social and environmental responsibility is at the heart of everything we do at WUKA – we’re committed to making a real, positive, lasting impact on women and girls’ lives.”

For more information visit WUKA and The Hygiene Bank’s website .