Natural Beauty Retail Awards 2018

The Natural Beauty Retail Awards are designed to recognise and celebrate the importance of a great retail experience – at the same time as increasing the awareness of organic and natural beauty.

The 2018 Natural Beauty Retail Awards took place on 23rd April 2018 at Natural & Organic Products Europe. All entries were judged by a panel of industry experts.

Please select from the drop downs below to see the 2018 winners. 2019 nominations are now open here.

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The Categories:

Best Independent Retailer

This category celebrates the stand-out independent retailers.


Joanne Hill, owner of Amaranth, said:

These awards are the highest accolade in the natural beauty industry, so to win means a lot to the whole Amaranth team.  It’s a credit to the team and their passion for natural beauty.  We’re delighted.

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Best Branded Store

The Best Branded Store category is for beauty brands which also operate their own dedicated retail outlets.


Joanna and Rachel Kelly, founders of Earth Mother Soul Sister, said:

Wow!  We are absolutely delighted to have won such a prestigious award.  The branding and whole retail experience of our store and our organic skin care range, as a whole, is a joy and passion for us.  It’s a creative way of conveying our authentic love of organic beauty and retail.  As a small independent beauty brand we feel enormously proud and encouraged by this recognition.  Thank you!

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Best Online Retailer

This category celebrates the industry’s leading online retailers.



Sonia White, MD of LoveLula, said:

We are absolutely delighted to have won!  Online competition is so fierce that it is a genuine honour to win a Natural Beauty Retail Award for the third time in a row.  Thank you so much!

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Best Retail Chain

This category celebrates the industry’s leading retail chains.

Holland & Barrett

Everyone knows Holland & Barrett as a quality health food retailer but in fact, we also sell over 2,000 natural beauty products online alongside our traditional offer. We want our significant health and wellness track record to extend to natural beauty products, engaging the younger eco-conscious generation who are aware of health and wellbeing.

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Best Supermarket

This category celebrates the supermarkets with the best natural and organic beauty offering.



Jo Skelton, buying manager for health and beauty at Waitrose:

Natural beauty products are loved by our customers so we’re really happy to win this award for the third time in a row.  It’s brilliant to be recognised for our hard work in offering quality choices and we remain committed to growing our range.  This amazing award will help motivate us to be more ambitious and build on our success.

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