Beauty Kitchen joins Kinetic portfolio

Glasgow-based indie beauty brand Beauty Kitchen has joined Kinetic Natural Products Distributor’s portfolio under an exclusive distribution agreement in the UK and Ireland.

Through the partnership, Beauty Kitchen will look to step up its mission to reach more people with their sustainable, vegan skincare, hair care and supplements, while Kinetic can meet its growing customer demand for authentic natural beauty solutions.

“With the vast experience and knowledge that Kinetic have, we are delighted that Beauty Kitchen have found a partner … who embraces and champions the Beauty Kitchen’s values and can support the ambitious growth plans we have over the next five years,” says Jo Chidley, who co-founded Beauty Kitchen with husband Stuart in 2014.

Adds Kinetic MD Alexander Barani: “We have known Jo and Stuart for some time now and watched Beauty Kitchen develop its cult indie beauty status. The timing felt right for us to take on a homegrown brand, especially one whose core values resonate so strongly with what we strive for within our own business.”

L-R: Jo Chidley, Kim Barani, Stuart Chidley