Clean skincare brand Belle + So Beauty has created a new Super Vitamin C Booster serum which it says offers a real difference from the vit C serums already on offer due to its freshness and, therefore, efficacy.
The family-run ethical skincare company’s new serum is 100% natural, vegan and cruelty-free, and exclusively produced in small batches to ensure the active ingredients are at their freshest and most effective when supplied to customers.
The Super Vitamin C Booster serum has a 25% concentration of vitamin C and is designed to revive skin from the inside out, helping promote new collagen growth and reduce the signs of ageing, fine lines, wrinkles and discolouration, and provide a more healthy, even skin tone with a rejuvenated glow.
Hyaluronic acid is included to attract moisture to the skin, keeping it well hydrated, while tocopherol provides vitamin E and green tea extract provides a strong antioxidant to protect against the damaging effects of free radicals, stimulating microcirculation and maintaining firm, elastic skin. It also incorporates aloe vera in the form of Aloe baradensis leaf juice, hyaluronic acid, ferulic acid, panthenol (vitamin B5), rosehip seed oil and sweet orange peel oil.
“Buying 100% natural and ethical vitamin C serums can be a lottery because in many cases you can’t be sure of how long they have been in storage or how properly they have been stored – most beauty products include best before information which solely refers to the amount of time the product should last from the day that it is opened,” explains Belle + So founder Steve Beever.
“If you’re unlucky, you end up purchasing an item that has oxidized in stock. It turns an antioxidant into a prooxidant and that can have the opposite of the desired effect. That’s why we keep a very tight control of our manufacturing and supply process. We’ve had lots of lovely feedback from our customers and the quality they value more often than any other is consistency in results. So much of our business is repeat orders from customers who used to constantly switch between different products because they could never find something that works every time.”
Belle + So Beauty’s packaging is 100% recyclable and it offers a recycling scheme where customers can return their finished packaging to be recycled and in turn, it offers free delivery on their next order.