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Available in 12 shades, Italian brand BioKap’s new Rapid Dyes have been launched in the UK to offer time-poor customers perfect grey coverage in just ten minutes.

BioKap says the permanent dyes are able to provide perfectly coloured roots and glossy, natural looking healthy hair with a reduced application time due to a higher pigment concentration.

The unisex colours are made with Tricorepair complex, which combines rice proteins (similar to keratin) to restructure the hair, a willow derivative to prevent discoloration, and fruit acids to protect the scalp. They also contain organic argan oil to nourish the hair.

“We are thrilled to be launching BioKap in the UK,” says Meghna Patel, MD of UK distributor Mahi Naturals. “The formulas are carefully formulated to be natural, vegan and fast acting – perfect for the modern and eco-conscious consumer. Whilst we know most dyes can take over 30 minutes to develop and are often harsh on hair and scalp, BioKap formulas are suitable for sensitive skin and carefully developed to protect the long-term health of hair and scalp.”

BioKap Rapid colours are free from ammonia, resorcin, parabens, para-phenylenediamine and fragrance, and can be used by those with very delicate skin. They are suitable for vegans, and are dermatologically and nickel tested.

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About the Author

Jane Wolfe

Deputy Editor
Natural Products News deputy editor Jane Wolfe re-joined NPN in 2013 having previously worked for the magazine as a sub and freelance journalist from its Steyning beginnings.

Articles by Jane Wolfe
Jane Wolfe
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