Organic and fair trade bodycare brand Dr. Bronner’s has announced its new All-One UK Initiative for 2021 – part of its international programme that aims to ensure ‘mission-aligned advocacy’ is supported by the markets in which the brand sells its products.
“As a companywide priority, the Dr. Bronner’s All-One International Initiative ensures our brand activism will have an impact in markets where our products are sold around the world and also will ensure that our impact is aligned with our local partners and what is relevant to them,” says Dr. Bronner’s president, Michael Bronner. “In the UK, our distributors are deeply inspired by the extraordinary organizations we are supporting and are happy to help elevate awareness of these causes globally.”
Through the initiative, a minimum of 1% of the brands sales to the UK market will be donated to three local enterprises: the homeless charity Emmaus Brighton & Hove; grassroots animal rights organization Surge Activism; and Less Plastic, a family-run, non-profit based in Devon which helps people reduce their plastic waste.
Dr. Bronner’s is helping to elevate
advocacy for social justice, animal rights, and environmental sustainability in the
UK and around the world
Karen Chapman, finance manager at Emmaus Brighton & Hove, comments: “Emmaus prides itself on generating income through our social enterprises to support our companions to move on from homelessness. So the closure of these as a result of the COVID pandemic has decimated our income. We therefore couldn’t be more grateful to Dr. Bronner’s for their generous donation that will enable us to feed our companions for many months. Thank you.”
“We hope our customers in the UK will be as inspired by the extraordinary organizations we are supporting as we are and will be happy to know their purchase of Dr. Bronner’s is helping to elevate advocacy for social justice, animal rights, and environmental sustainability in the UK and around the world,” says Cliff Moss, of Healthy Sales Group who distributes the brand in the UK and has also pledged to contribute to each group. “We are honoured to use business to help create opportunities to connect on a deeper humanitarian level beyond selling products.”
In 2020 the All-One UK Initiative, together with a $15,000 contribution from Healthy Sales, donated $50,000 to four organizations.