KinKind in airtime-for-equity deal with UKTV Ventures

In a move that coincides with Plastic Free July, UKTV has invested in British plastic-free beauty start-up, KinKind, through its multi-million pound investment fund, UKTV Ventures.

The £1 million ‘airtime-for-equity’ investment will see the brand launch its first UKTV ad campaign on 1 September across the broadcaster’s seven linear channels – Dave, W, Gold, Alibi, Drama, Yesterday, Eden – benefitting from access to an audience of over 26 million viewers a month. In return, UKTV will gain an equity stake in the business.

“At KinKind we believe that families can create positive change against plastic pollution and climate change, and our products are an easy, effective and enjoyable way to radically reduce the use of plastics in our bathrooms,” explains the brand’s founder Victoria Coe. “Our team pride ourselves on disrupting the UK toiletries market, and we are excited to take the next step to raise mass awareness and availability of KinKind and grow the business thanks to the huge new audience that tunes into UKTV’s channels.”

Brendan Kilcawley, Head of Commercial UKTV Ventures, adds: “We are very happy to be partnering with KinKind at this exciting time for their business. At the core of KinKind is their commitment to providing planet-friendly products, and this sits perfectly with UKTV’s own commitment to sustainability across all areas of the business.”

KinKind was founded in 2019 and manufactures solid shampoo, conditioner, bodywash, shave and moisturizer bars.