Lavera revamps hair care collection

Natural and organic beauty brand lavera has refreshed its hair care offer of shampoos and conditioners with new and improved NATRUE-certified natural formulations.

The six shampoos (250ml) within the collection are: Repair & Care, Colour & Shine, Gloss & Bounce, Volume & Strength, Freshness & Balance, Deep Care & Repair 2-in-1. There are also three conditioners (200ml) designed to provide extra nourishment after cleansing: Repair & Care, Colour & Shine, Gloss & Bounce.

With natural and organic ingredients including rose, pea protein, avocado, cranberry, almond oil, macadamia nut oil, mallow, pearl extract, green tea, lemon balm and mint, the shampoos and conditioners have been formulated to protect, strengthen and hydrate to leave supple, shiny, healthy hair.

“Lavera is always keeping an eye on consumer trends and is continuously focused on improving their product offering,” says Graeme Hume, director of Pravera Ltd, the UK distributor of lavera. “The natural hair care market is a competitive one and there is no doubt that the bigger bottles and new formulations will help to make the brand stand out on shelf – in shops as well as in people’s bathrooms.”