JooMo develops skin-healing body wash


JooMo has introduced a new Preservative Free 100% Natural Body Wash developed using Microbiota Immune Response Regulation (MIRR) technology.

The Body Wash is a three-in-one solution – it can be used as a cleanser, a moisturizer or for shaving – and is suitable for all ages and all skin types. It is designed to help with skin conditions including acne, rashes, soreness, allergies, cold sores and rosacea.

The brand says that the inclusion of MIRR technology – which is based on state-of-the-art microbiological and immunological research and is now used in all JooMo’s products – enables the skin to heal itself by mobilizing its natural bacteria and recreating its natural ecosystem.

Sam Wallen Russell, JooMo technical director, explains: “There has only been a limited amount of research done on skin environment and the body’s immune system responses, and only now are we beginning to understand the crucial role skin has to play in overall health.

“JooMo is pioneering a new generation of research into the complex science of skin microbiota, and we intend to change the cosmetics industry into a research-based, health-preserving industry, not a damaging, multi-billion dollar cover-up.”

JooMo co-founder Linda Russell adds: “We’re continuing to transform the marketplace with our latest product, and of course it’s still 100% truly natural and preservative-free. This is another step on the road to ending 21st century induced skin problems and creating a safer cosmetics industry.”