New men’s skincare line, Proverb, launched this month, with a range of skincare and supplements designed to inspire men to feel better about their skin, body and mindset.
Founded by Luke and Kirstie Sheriff, and led by brand ambassador, model and ex-rugby pro Thom Evans, Proverb puts forward the ethos that you ‘Get Out What You Put In’.
Hydration Pro Moisturizer combines amino acids and peptides from coconuts to help strengthen and tone the skin, spirulina, hyaluronic acid, and the brand’s Lycoprotene complex, which contains fermented tomatoes and egg white.
The Skin Resistance Training Supplement features vitamin C for collagen support, vitamin D for muscle support and zinc for protein synthesis, along with sodium hyaluronate and resveratrol.
Also included in the range are: Oil Balance Pro Moisturizer, a daily antioxidant formula to balance, refresh and clear stressed, oily skin; Strengthening Skin Serum, an anti-ageing formula with glycoprotein to repair and fortify skin; Cleanse & Shave Nutrient Mud, a dual action, calming and cleansing wash and shaving cream; and Skin Definition Facial Scrub, containing avocado shell, coconut and Lycoprotene.