Aethic introduces the first Marine Positive sunscreen

Eco-compatible skincare company Aethic has launched the first 100% coral-safe sunscreen, Sôvée.

Designed to nuture and protect the skin, as well as protect the environment, the natural sunscreen contains photostable UV filters selected to provide broad spectrum protection, three organic moisturizers, vitamin E and only food-grade preservatives.

The formulation, available in SPF 15 and SPF 40, contains no nano particles, alcohol, parabens, titanium dioxide, zinc oxide, petroleum emollients or lanolin.

Sôvée is the first and only sunscreen to be certified Marine Positive. Sunscreen causes massive damage to the world’s coral reefs, and is estimated to be responsible for up to 10% of coral reef die-off globally.

Commenting on the brand’s ethos, Allard Marx, Aethic founder, comments: “The fact that most sunscreens kill marine life and that nobody could be bothered to change that, seemed incredible. I saw it both as a duty and an opportunity to change that. Going from there with other equally ‘conscious’ skincare products seems a natural progression.”