Amazonia Preciosa launches TLC for hair

The natural vegan and organic brand of shampoos and conditioners from Surya Brasil – Amazonia Preciosa – is now available in the UK, offering a range of five formulations aimed at giving hair a complete overhaul.

Certified by Ecocert, the five varieties are Ucuuba for curly and fragile hair; Buriti for dyed and damaged hair; Murumuru for oily hair; Cupuacu for normal and straight hair; and Brazil Nut for dry hair.

Formulated to restore, nourish, revitalise, restructure and clarify, the formulas are created from ingredients sourced in the Amazon and use plant-based oils and butters to keep hair strong, manageable and protected. The ingredients are ethically and sustainably harvested to support the local economy and indigenous population.

Surya Brasil is a member of the Brazilian Trade Association for Natural Products and Wellbeing that brings together companies marketing natural products with environmental responsibility.