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Aromatherapy company Aqua Oleum recently unveiled its brand new look and extended product range at Natural & Organic Products Europe.

“I am proud to be launching the new Aqua Oleum,” said Julia Lawless who co-founded the company in 1978. “With the rebrand it was important to translate the elegant and authentic feel of the business yet maintain the natural ethos that the brand represents with the repackaging.  It is modern and fresh yet manages to retain a classical feel.”

Keeping it in the family, the rebranding was designed by Lawless’ daughter Natasha, and aims to emphasize the link between the products and plants and nature.

Along with the new look, Aqua Oleum has expanded its range to offer a new six-strong line of blended massage oils – After Dark Sensual Body Oil; Purity, a detoxing oil; exotic and uplifting Oriental Spice; Tranquility to relax body and mind; Vitality to tone up muscle pre-workout; and Aches & Pains offering remedial relief.

A range of hand-made Flower Waters has also been produced, which can be used as facial toners and come in a variety of sizes. The products mix essential oils with spring water and come in Chamomile, Rose Water, Lavender and Orange Blossom varieties.

The company has also launched a new website and redesigned all its marketing materials.

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About the Author

Jane Wolfe

Deputy Editor
Natural Products News deputy editor Jane Wolfe re-joined NPN in 2013 having previously worked for the magazine as a sub and freelance journalist from its Steyning beginnings.

Articles by Jane Wolfe
Jane Wolfe
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