After working closely with its customers and listening to their feedback around labelling concerns, British cold-pressed juice brand B.Fresh has redesigned its packaging.
Aiming to communicate a clear brand message and advocate a strong field to bottle look, the new packaging includes the words ‘Made on our Farm’ to position the brand provenance, and delivers a clear ‘Naturally Lower in Sugar’ message too.
“Recent consumer research highlights how many consumers believe that juices that are lower in sugar must contain preservatives or have had water added,” explained Philip Maddocks, founder of B.Fresh. “We want our packaging to clearly inform customers that B.Fresh juices are fresh, pure with nothing added or taken away and that each one is naturally lower in sugar.”
The ten-strong range of B.Fresh juices are cold pressed using HPP processing on the B.Fresh farm in Shropshire.