B.Fresh rethinks its greens

Cold-pressed juice brand B.Fresh has created a new low-calorie green juice, #greenglow, following feedback from customers that revealed celery as a love or loathe ingredient.

Combining cucumber, iceberg lettuce, romaine lettuce, spinach, kale, lemon and ginger, the 28 calorie juice is high is vitamin K and potassium and, like all B.Fresh juices, is one of your five a day.

“Consumer feedback is a huge part of our business development and the launch of #greenglow shows how seriously we take it,” explained Philip Maddocks, founder of B.Fresh. “We hope #greenglow will be a firm new favourite with those who enjoyed #leanandgreen as it offers all the refreshing flavour but with the warmth of ginger and without the celery.”

B.Fresh is the only British grower with cold-pressed High Pressure Process (HPP) juice capability, and it uses British ingredients wherever possible.