Bouclème redefines curls

Bouclème is to introduce a new Curl Cream to give dry and dehydrated curls some natural TLC.

The product is made with virgin coconut oil, coconut fruit extract, kukui oil, shea butter and castor oil and is designed to revive tired, lacklustre curls, adding shine and banishing frizz.

Bouclème Curl Cream can be applied to wet hair as a styler for a soft hold or beneath Bouclème’s Curl Defining Gel for a medium hold. It can also be used on dry hair as an injection of moisture.

The new Curl Cream is available from 10 February and will join Bouclème’s existing range of Curl Cleanser, Curl Conditioner, Curl Defining Gel and Hydrating Curl Cleanser.

Using fair trade ingredients wherever possible, the company has an eco-ethical policy.