Doves Farm’s popular cereal bar and flapjack range gets a pack re-fresh from next month, to coincide with Fairtrade Fortnight.
The bold new designs incorporate photos of each bar, helping the consumer to see exactly what they are buying. Made in a Wiltshire bakery, the traditional flapjack bars contain wholegrain oat goodness in two flavour variants and the three cereal bars are made with oats and rice, combined with fruit, nuts or chocolate.
Wholegrain, high fibre and low fat statements are designed to be easy to see on the front of pack and where appropriate, palm fat used is flagged up as orangutan friendly.
For the foodservice sector and cafes/small retailers, the bars will also be available in a brand new 16-bar display box – perfect for enticing impulse till-buys.
Clare Marriage, CEO said: “All of our organic ingredients are carefully sourced and are Fairtrade where possible. The bars give those who care about the provenance of their food, and the world around them, a healthy snack that has been ethically sourced and produced. Our new packaging proves that organic, natural and ethical doesn’t need to be bland. These new designs have great shelf presence and will give the products inside a well-deserved boost, encouraging new consumers to join the ever growing number of fans of the bars.”