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Devon-based soft drinks producer Luscombe Drinks has a new addition in its ginger beer stable, Passionate Ginger Beer which is described as having the full body of ginger beer with a subtle passion fruit edge.

The new drink joins Luscombe’s Christmas selection – which also includes Cranberry Crush – and adds to its other two ginger beer variants, Hot and Cool.

Passionate Ginger Beer combines fresh root ginger with 6% real organic passion fruit juice for “a perfect balance” between heat and sweetness.

“Our ginger beers have a huge following and the new Passionate Ginger Beer brings another dimension to these,” said Luscombe Drinks MD, Gabriel David, commenting on the launch. “Along with the Cranberry Crush, they make a compelling offering as a serious alternative for the non-drinker. No longer the poor cousin, the driver gets the very best, if Luscombe has anything to do with it.”

All three ginger beers come in 32cl crown cap bottles.

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Jane Wolfe

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Natural Products News deputy editor Jane Wolfe re-joined NPN in 2013 having previously worked for the magazine as a sub and freelance journalist from its Steyning beginnings.

Articles by Jane Wolfe
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