Start-up company Ella Banks Ltd, set up by Amy Wordsworth, has launched Good Bubble – the UK’s first range of superfruit natural toiletries for children aged three and over.
The offer consists of Super Bubbly Bubble Bath, Clean as a Bean Shampoo, Smoothy Softy Conditioner and Bish Bash Bosh! Hair & Body Wash – all available in two superfruit variants, Dragon Fruit and Cloudberry, both packed with antioxidants.
“I started Good Bubble because I wanted to bring some excitement back to bath time,” explains Wordsworth. “I felt that there was a lack of natural bath products for children aged three-plus that contained gorgeous, gentle formulations but also a level of fun and engagement that toddlers and children thrive on. Hence, the superfruits cloudberry and dragon fruit, which are not only renowned for their high vitamin properties but also take the children on a journey of discovery as they learn of these lesser known fruits in an entertaining way.”
The characters of Dexter Dragon Fruit and Clara Cloudberry have been created by children’s illustrator Kristyna Litten to represent the superfruits used by the brand.
The Vegan Society-registered products use at least 98% naturally-derived ingredients, with no sulfates, parabens, phthalates, silicone or artificial colours. They contain an allergen-free fragrance and have been ophthalmologist and dermatologically tested for a tear-free bath time.