Holland & Barrett launches £9 million TV campaign

Holland & Barrett has launched a new £9 million TV advertising campaign.

The TV campaign, which aired with a 30 second launch ad on Thursday 28th February, runs for an initial three weeks and introduces the retailer’s new strap line ‘the good life’.

The ads, developed for Holland & Barett by agency RKCR/Y&R features the recognisable voice of actor Sir David Jason and distinctive illustrations by Yulia Drobva.

Taking place in idyllic cartoon woodland, the initial launch creative sees birds dancing, rabbits playing leapfrog and a wise owl in a tree. Sir David Jason’s voiceover narrative communicates the ‘good life’ message saying: “At Holland & Barrett we scour the earth for the finest health foods and natural remedies. Our staff are qualified in nutrition and supplements. And thankfully all our toiletries are paraben free. It’s what we call the good life.”

A 10 second version runs throughout March.

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Jim Manson is editor of Natural Newsdesk, former editor-in-chief of Natural Products Global (whose influence and audience grew steadily under his editorship) and former editor of Natural Products News, a position he held for 16 years. A regular speaker, presenter and awards host at conferences and trade shows in the UK and across Europe, he has also written for national newspapers and magazines including The Guardian, Financial Times, The Times and Time Out.