Harry’s Nuts – the Fairtrade bagged nuts range with comedian Harry Hill at the helm – has been shelved as Liberation concentrates on a new direction.
The company is now concentrating efforts on its own brand, which it has relaunched with two new products: Oven Baked Chilli & Lime Cashews with Peanuts & Roasted Corn and Oven Baked Salted Cashews & Peanuts.
True to Liberation’s mission, all nuts are sourced from co-operatives of small-scale growers and farmers who own a 44% share of the company.
“Our farmers around the world and the team here in London are delighted to be re-launching our brand,” says Kate Gaskell, managing director of Liberation.
“Our farmers around the world and the team here in London are delighted to be re-launching our brand”
“We’re lucky to be in the Fairtrade nuts game as both Fairtrade and snacking nuts are categories that remain in strong growth despite the tough economic climate. I believe that the market for nuts is set to continue to grow as they are convenient, tasty food with excellent nutritional and environmental credentials. Our blend of nuts and crunchy corn with chilli and lime is pretty addictive so we’re hoping to start a new trend in sustainable snacking!”