Maclaren bolsters Beginning brand with everyday range

Premium parenting brand Maclaren, best know for its buggies and strollers, is extending its natural and organic Beginning range of personal care products with the launch of a new ‘everyday collection’.

The new range, “offering holistic bath and body care products for the entire family” uses only natural and organic ingredients (organic lines carry the Soil; Association logo) based on therapeutic aromatherapy practices.

The new collection includes body lotion, shampoo, conditioner, lip and cheek balm, body butter, face and body wipes, along with some beautifully presented gift sets. Prices (SRP) range from £5 to £8, while gift sets come and £25. 

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Jim Manson is editor of Natural Newsdesk, former editor-in-chief of Natural Products Global (whose influence and audience grew steadily under his editorship) and former editor of Natural Products News, a position he held for 16 years. A regular speaker, presenter and awards host at conferences and trade shows in the UK and across Europe, he has also written for national newspapers and magazines including The Guardian, Financial Times, The Times and Time Out.