Moringa-based drink CLUO targets burgeoning nutricosmetics market

The new CLUO ready-to-drink range harnesses the health and beauty benefits of the superfood moringa to embrace the growing beauty from within ethos of the natural beauty sector.

The drinks are available in three varieties – Watermelon, Kaffir Lime & Green Tea, Mango, Passion Fruit & Green Papaya, and Red Grape & Hibiscus Flower – and each contains a 98% moringa infusion and is sugar-free, using stevia as a natural sweetener.

The company says that the range “breaks the mould, straddling cosmetic and drinks markets in both packaging, design, ingredients and claims” and is the first drink of its kind on the market.

The range was developed by Pearl Jarrett after she discovered the benefits of moringa. “Having never had any experience of the food and drink industry, it has been an incredible learning curve, but we have a remarkable, trailblazing and, most importantly, delicious product to show for it.”

And this isn’t the end. “As CLUO has so many nutrients, with such a breadth of benefits, its possibilities are endless, limited only by our imagination. Thus, we continue our NPD work to target myriad issues that can benefit from our superior organic superfood,” Jarrett adds.

Moringa is a rich source of zinc, copper, iron, magnesium, silica, manganese, calcium, vitamins A, B6, C, D and E, as well as 30 different antioxidants.

10% of sales of the range will be donated to the Jarrett Foundation to help educate disadvantaged children around the world.