Nairn’s launches Naturally Energising Challenge


Nairn’s Oatcakes has once again teamed up with Scottish nutritionist and broadcaster Amanda Hamilton to spearhead its new Naturally Energising Challenge campaign.

The initiative includes a six-week programme created to support the health and nutritional needs of families with young children across the UK.

Consumers who take advantage of the free subscription to the Naturally Energising Challenge are delivered nutritional advice and tips from Amanda through a series of six weekly emails, which have a different focus each week.

The programme combines video content with a variety of healthy recipe ideas and family activity suggestions in keeping, says the brand, with Nairn’s ethos of ‘keeping it real’ with wholesome and naturally energising food choices.

“We’re delighted to be working with Amanda again on this campaign, which is dedicated to supporting families – a significant consumer group for us,” says Emma Heath, head of marketing at Nairn’s Oatcakes. “At a time when there are so many mixed messages about food and what we should and shouldn’t be eating, it can be difficult to know exactly what to give your kids or eat yourself when you’re constantly on the run! Our Naturally Energising Challenge breaks nutrition down into simple language, and takes healthy eating and active living right back to basics.”