Natural heroes fly to UK

Fruit bar brand Fruit Heroes has arrived in the UK from Denmark where 36 million of the bars are consumed each year.

With no added preservatives or sugar and a high fibre content, the on-the-go snack bars are all-natural and provide one of your five-a-day.

The range comprises four varieties: Apple & Raspberry, Banana, Strawberry and Blackcurrant.

The bars are based on dates and each bar is at least 93% fruit. Although Fruit Heroes contain no preservatives, the products have on average a 16-month shelf life.

“With parents of school-age children increasingly anxious about healthy treats for their kids’ lunchboxes, Fruit Heroes have a strong appeal to British parents and their children and represent an exciting opportunity for the UK retailer,” commented Michael Hjertebjerg, export director of The Whole Company, the parent group behind Fruit Heroes.

Fruit Heroes are available in 20g single bars and five-bar multi-packs.