Tree of Life has introduced the US superfood range, Navitas Naturals onto the UK market.
The company, founded in California in 2003, specializes in organic foods and supplements which are, it says, “as close as possible to the state they are found in nature, while still ensuring food safety”.
Tree of Life is offering 27 Navitas Naturals products, all of which are certified organic and GM-free.
The range includes: Superfood+, a seven-strong range including Cacao Almonds and Maca Cashews; three flavours of Coconut Chips; five Power Snack varieties – Blueberry Hemp, Cacao Goji, Citrus Chia, Coffee Cacao and Lemon Goldenberry; three Superberries; and Wellness Essentials, a range of seven powders, nibs and seeds such as Goji Powder and Cacao Nibs.
“We are experiencing growing demand for premium, nutritious foods and ingredients that can either be consumed as they are or added to recipes to give them a nutritional boost,” commented Mike Kilcourse, commercial director at Tree of Life. “We are expecting this demand to grow as consumers continue to become aware of the immense health benefits of superfoods as part of their diets.”