New look takes root for The Bay Tree

the bay tree

The Bay Tree is rolling out a brand new look for the autumn in a redesign aimed at better communicating its heritage, vision and passion for flavour and quality.

The brand, which produces artisan chutneys, accompaniments, sauces and dressings, developed its new identity working with strategic planning consultancy GillFoxJames and design studio After Hours.

Emma Macdonald, founder of The Bay Tree, explains the drivers behind the rebranding process: “We’re still very much rooted to the core values on which the brand was established over 20 years ago. The Bay Tree was a forerunner of the ‘artisan producer’ movement that flourishes in the UK today. We’ve enjoyed a sustained period of growth that has also encompassed many changes – the rebrand is an honest appraisal of that journey. I believe that our new look more fittingly conveys the values that we champion. The Bay Tree is on a mission to make the ordinary extraordinary and that involves celebrating of the joy of good taste. This is never something to be shy of … it’s an explosion of flavour and all the pleasures that great food gives us. That, to me, is what The Bay Tree represents.”