News in Brief

Fruit Heroes has arrived in the UK from Denmark where 36 million of the fruit bars are consumed each year. With no added preservatives or sugar, the range comprises: Apple & Raspberry, Banana, Strawberry and Blackcurrant.

HayMax is one of ten SMEs which has won a coveted place on The Guardian’s trade mission to Atlanta this month. HayMax already has FDA approval but the company will be looking to find a distributor that understands the market.

Mello, the first raw, fresh melon juice brand in the UK, has secured a listing with organic farm shop Daylesford for its two varieties: Watermelon and Canteloupe Melon.

Following the recent launch of its Family Favourite Soups, Yorkshire Provender has extended the range to incorporate three sauces: Tomato & Mascarpone with Wensleydale Cheese; Classic Carbonara with Smoked Bacon; and Provençale Vegetable.

Vegesentials has launched the first 3/5 a day raw vegetable and fruit drinks in Whole Foods Market stores in the UK. An extension of its Fresh Kids on-the-go and Half Fruit-Half Vegetable blends, the Vegesentials 3 on-the-go range provides a fruit and veg drink made from 100% pure, raw, cold-pressed ingredients.

Free-from snack company Bite UK has launched the Kintaro range of healthy gluten-free and vegan snacks in the UK, comprising Nut Clusters (Almond, Black Sesame & Cashew, Hot & Spicy and Green Tea); Pop Rice Clusters (Nut Attack, Chocolate & Banana, Strawberry & Goji Berry, and Blueberry & Cranberry); and Pumpkin Seeds (Wasabi, BBQ, Vanilla and Spicy).