Nim’s announces veg crisp first

Nims Veg Crisps Concept V6.1

Nim’s Fruit Crisps has launched the UK’s first air-dried range of vegetable crisps, aimed at health conscious snackers.

The initial range comprises Tomato & Cucumber, Pepper & Courgette and Beetroot & Parsnip.

Made from 100% fresh vegetables, these are air-dried in the company’s new Kent-based air-drying factory – the only such production line in the UK – in a process which ensures they maintain as much nutritional content, taste and colour as possible as well as giving a crisp texture.

“When I launched the brand in 2011, my main objective was to combat unhealthy snacking patterns in adults and children and it’s exciting to now offer a savoury alternative to our sweet and tangy fruit crisps,” explained company founder, Nimisha Raja. “Our new facility has allowed for rapid NPD as well as continuing to offer the ability to seal in the authentic taste of the vegetables and retain as much nutritional content as possible – a proposition that various major and speciality retailers are excited by.”