If it’s Tuesday then it must be time for something extraordinary on the beauty desk – and this time it’s Melvita’s turn to oblige.

The company has enhanced their popular Floral Waters range to include a selection of three new Extraordinary Floral Waters. Each variant has been designed to intensively and naturally hydrate skin, and features Hyaluronic Acid to smooth out skin texture.

The range includes a rose product (with anti-ageing clove extract); orange blossom (with fig extract for extra moisturisation) and narcissus (which includes lemon extract for improved skin tone).

Retailers that need to prove the efficacy of their beauty range should take note of Melvita’s research findings. Ninety per cent of users said that Orange Blossom Extraordinary Water “leaves the skin supple”; 95 per cent felt Rose Extraordinary Water “gives a firming sensation” and 82 per cent reckoned Narcissus Extraordinary Water “brings radiance to the skin”.


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About the Author

Jim Manson

Jim Manson is Editor-In-Chief of Diversified Communication UK's natural and organic publishing portfolio. He’s written widely on environment and development issues for specialist magazines and national media, including the Financial Times, The Guardian, The Times, Time Out and World Bank Urban Age.

Articles by Jim Manson
Jim Manson
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