Toning is an integral part of the everyday beauty routine that many time-poor consumers tend to skip. And yet the right natural toner can provide clear beauty benefits, especially for sensitive skin.

British skincare brand Pai’s new range of toners is designed to invigorate the category – as well as customers’ complexions. Both products, Lotus & Orange Blossom BioAffinity Toner and Rice & Rosemary BioAffinity Toner feature ‘living waters’ for an extra-nourishing experience.

The Lotus & Orange Blossom variant includes lotus root to combat facial flare and promote skin serenity, while Rice & Rosemary aims to cool, purify and rebalance for a soothing experience.

Living waters contain pure plant extracts which absorb essential minerals, vitamins and amino acids from the earth. This means a better PH match for the skin, improving texture and tone. Perfect for sensitive souls, as well as for savvy customers who want more from
their natural toner.


About the Author

Jim Manson

Jim Manson is Editor-In-Chief of Diversified Communication UK's natural and organic publishing portfolio. He’s written widely on environment and development issues for specialist magazines and national media, including the Financial Times, The Guardian, The Times, Time Out and World Bank Urban Age.

Articles by Jim Manson
Jim Manson
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