Organic children’s snack brand Organix has introduced a new range of natural but fun snacks for older children, Punk’d.
Described as the snack food with attitude that rebels against junk, the range is aimed at kids aged from five years and is positioned as a cool alternative to what’s currently on offer.
The initial offer comprises two soft-baked cereal bars packed with real fruit and wholegrain oats: Punk’d Strawberry & Vanilla Smash Oat Bar and Cocoa & Orange Crash Oaty Bar.
Commenting on the launch, Anna Rosier, Organix MD, says: “Our mission is to provide healthy snacks with great taste and no junk. We are concerned that there is so much junk on the market aimed at children, with colourings, flavourings and other unnecessary additives so we wanted to provide a real choice for parents with simple healthy ingredients.
“Mums and dads tell us there can be conflict with kids when it comes to snacks. Limited choices mean it’s either fun, colourful snacks that appeal to children but are full of junk, or good snacks that children think are healthy and dull.”