Pernaton targets UK sports enthusiasts

pernaton forte

Pernaton has launched a new natural muscle massage gel, Pernaton Forte, specifically aimed at UK sports enthusiasts.

The Swiss-produced gel contains 100% perna extract sourced from green-lipped mussels using a patented process that uses no heat, chemicals or solvents. The perna is then freeze-dried to ensure the active ingredients are preserved. The company states that its muscle and joint gels are the only ones on the market to contain 100% perna extract.

Pernaton Forte also contains cayenne pepper extract to relieve muscle discomfort by heating the skin and supporting circulation.

“We are pleased to launch another fantastic product into the UK market,” commented Louise Lamb, brand manager for Pernaton. “Muscle pain is a common problem amongst our target consumers and they can trust that our all natural gels are of high quality and can help get them back on their feet quickly.

“We’ve received great success with our original Pernaton Gel, with a sales increase of almost 50% this year, and we hope to see the same with the new Forte version. The launch of Pernaton Forte is being supported by targeted PR, social media and marketing campaigns.”