PHB Ethical Beauty introduces cosmetics line

PHB Ethical Beauty (PHB) has developed a range of ethical and affordable natural and organic cosmetics, designed to blur the line between make-up and skincare.

phbUsing organic ingredients, botanical actives and pure, ethically-sourced minerals, the range aims to offer colourful and dramatic make-up which also cares for and enhances skin.

The range includes foundation, BB creams, foundations, concealer, mascara, eyeliner, lipsticks, lip glazes, glosses and tints.

Available in six shades, the PHB Pure Skin Organic Liquid Foundation +SPF30 is formulated to provide a natural looking, flawless finish, and incorporates argan oil to soften and anti-ageing and antioxidant sea buckthorn.

Also available in six shades, Botanical BB Cream +SPF15 uses skin-enhancing botanical extracts of rosehip, aloe vera and grape seed to nourish and protect skin.

The 100% Pure Organic Lipstick line is handmade using anti-ageing oils and rich organic butters for creamy, long-lasting colour. Shea butter and jojoba oil are included to moisturize lips and rosehip oil and vitamin E help retain collagen and repair dryness. Colours include Amber, Mulberry, Plum, Tea Rose, Cranberry and Grace.

The PHB All in One Natural Mascara is water resistant and smudge-proof and designed to last all day. It comes in Brown and Black and was the winner of the Best Mascara in the Green Parent Beauty Awards.

“At a young age I was made aware of the harmful ingredients you commonly find in cosmetics like petrochemicals, animal fats and cochineal (crushed insects),” explains PHB founder Rose Brown. “Many people don’t realize most products contain unethical ingredients that can irritate skin, have long term effects on our health and cause harm to the earth and animals. Irritating chemicals, harsh alcohols and animal derived ingredients aren’t hidden away and their use isn’t denied, it’s just accepted as normal.”

All products are certified Cruelty Free by BUAV and PETA, are 100% vegan, palm oil-free and Halal certified.