Paleo snack bar brand The Primal Pantry has become an official supplier to the Professional Golfers’ Association (PGA).
As part of the three-year agreement, golfers will be able to purchase The Primal Pantry snack bars in club shops across the UK and Ireland. The brand will also be supporting several regional tournaments over the next three years by providing its latest products to PGA members.
“We wanted to give people more choice when it comes to what is available to them after a round of golf,” explains Suzie Walker, The Primal Pantry founder. “We’ve found that having spoken to people who play golf, the only choice they seemed to have was chocolate bars.”
“People are moving away from selecting sugar loads, like chocolate bars and energy drinks, to products that are based more on food ingredients,” she says. “This partnership is about opening up a new market.”
Commenting on the deal, Hamish Ferguson, executive director – property & commercial at the PGA, adds: “We’re delighted to announce this exciting new three-year partnership with The Primal Pantry. Suzie’s passion for producing healthy eating snacks is there for all to see and we’re keen to help push The Primal Pantry into the sporting market as their demographic moves towards golf. It will provide our PGA members with another way to help maximize revenue while offering a healthy alternative in their club shop.”