A new global non-profit organisation dedicated to ending product testing on animals has been launched by Ricky Gervais.
Established by the BUAV, Cruelty Free International will work with governments, regulators, companies and partner organisations worldwide.
Commenting on the launch, celebrity ambassador Ricky Gervais said:
“I am delighted to support the launch of Cruelty Free International, the exciting global campaign to end the use of animals in product testing. Animal testing for cosmetics is still allowed in most of the world. That means thousands of animals can continue to die for the sake of a new shampoo. We urgently need a worldwide ban on this cruel and unnecessary suffering.”
See Ricky discuss the launch on Natural Products TV here: http://bit.ly/wnBVA0