Supafude for super dudes

Nutrisure recently launched its Supafude range of Soil Association-accredited organic superfood powders designed to appeal to children and teenagers.

The offer comprises three varieties: Groovy Greens, comprising wheatgrass, hemp protein, barleygrass, pineapple and banana; Cosmic Choc including cocoa paste, lucuma, carob and vanilla; and Far Out Fruits, with banana, goji, hemp protein, pineapple and acai.

“We’ve conducted extensive scientific research to ensure the Supafude range is intelligently formulated with a wealth of vitamins and minerals,” comments Dr Victoria Hare, R&D manager at Nutrisure Limited.

“These include immune-boosting vitamin C, iron to support oxygen transport in the body and calcium to help kids develop healthy bones and teeth. We’ve found children love the taste, while parents know they’re getting a good source of nutrients.”

Each pack features hand-drawn designs for maximum shelf appeal to children and the range aims to establish an exciting new category within the growing children’s health sector.