Visionary Soap set to clean up with new Fairtrade balm

Fairtrade beauty experts The Visionary Soap Company is launching its latest blend of hand and body balm in orange and geranium.

The balm, which is handcrafted in the UK with Fairtrade-certified shea butter from Ghana and Fairtrade olive oil from Palestine, uses 99% Fairtrade certified ingredients as opposed to the standard 2-5%.

“You only need to use 2-5% Fairtrade certified ingredients for the certification of beauty products but my vision for the industry is to raise the bar much higher,” says company founder and Fairttrade activist Monica Norley.

“With this new product, I really want to show that you can achieve sophisticated and luxury products that are almost 100% Fairtrade and there is no need to compromise on quality. I’ve hit 99% with this product.”

This new blend is perfect as we head into spring and summer; the combination of fresh citrus orange with the luxury and warmth of geranium is an ideal, revitalising, pick-me-up.”

The balm is available through Essential Trading or direct from www.visionarysoap.co.uk