Vitabiotics launches ad campaign, sponsorship deal

May is proving a busy month for Vitabiotics following its agreement to be the new sponsor for the ITV national weather – the company’s biggest sponsorship deal to date – and the launch of a national TV advertising campaign for Pregnacare.

The ITV national weather campaign, which appears in the lunchtime, early evening and late evening bulletins, features six key products across the Vitabiotics range: Perfectil, Wellman, Jointace, Pregnacare, Visionace and Wellkid.

Designed by London-based agency Recipe, the creative focuses on how the unpredictability of the weather doesn’t stop Brits doing what they love. The campaign features a different ident for each product, along with the sponsorship line ‘Preparing the nation every day’.

The two-month Pregnacare TV ad campaign, also devised by Recipe, showcases the Pregnacare Conception, Original and Breast-Feeding nutritional supplements and complements its ongoing marketing presence in the parenting and lifestyle press, online and sampling activity as well as outdoor advertising.