Green beauty brand Weleda has unveiled its first range of Tinted Lip Balms, available from April.
The NATRUE-certified natural balms are available in three shades, using mineral pigments and natural ingredients to provide a subtle hint of colour and shimmer. The colours are: Nude – a barely-there tint to leave a natural shimmer on the lips; Rose – a delicate blush pink with a natural rosy-lips shine; Berry red – a sheer raspberry red colour for a ‘just bitten’ berry look.
The balms are made with a high proportion of nourishing cold-pressed plant oils and protective vegetable waxes. They have a creamy, light texture, spread easily and evenly, with no stickiness, and are naturally scented with pure essential oils, creating a waft of rose petals and vanilla.
The other ingredients include Andalucían organic olive oil to soften lips, and skin-smoothing organic jojoba oil produced by Weleda’s long-term farming partners in Argentina. There’s also fair trade organic shea butter and protective vegetable wax made from sunflower seed, included to lock in moisture.
The balms, which come in 10ml tubes, have been dermatologically tested for suitability even for sensitive lips and atopic skin. They are vegan- and eco-friendly products and free from petroleum derivatives, parabens and other artificial preservatives.
“Working with colour cosmetics is an exciting new venture for Weleda,” explains the brand’s MD Jayn Sterland. “In keeping with our brand ethos, we are launching a range that just brings out the natural beauty of our skin rather than creating a masque of artificiality. Increasingly the trend at international fashion shows is for make-up artists to artfully create a fresh ‘no make-up’ look that enhances features in the most minimalist way. This is how we approach the concept of beauty at Weleda – products that help us to glow with health whilst staying individual and authentic”.
The lip balms featured backstage in February at London Fashion Week as part of the make-up look for designer Paula Knorr, specially selected by make-up designer Martina Lattanzi.