Yeo Valley is aiming to drive (yes, yes) awareness of an upcoming pack promotion to win one of two Land Rover Freelanders.
The Land Rover design was created with over 1000 of its big pots and is displayed in the window of Whole Foods Market’s Kensington High Street store.
Live until the end of May, the window will have two phases. Until mid March, passers-by who take a picture of themselves in front of the window and tweet it to @yeovalley, will be entered into a competition to win some Yeo Valley goodies
From late March, the window will change to promote the brand’s latest on-pack offer, which is to win one of two Land Rover Freelanders, appearing across the brand’s range of big pots and 4-pack yogurts.
As well as undoubtedly creating visual impact, the promotion may raise one or two eyebrows – this being the first hook up between an organic brand and an SUV maker.