Leading green cleaning brand Ecover has made a decisive move into the allergy products arena with the launch of fragrance-free range Ecover ZERO.

Ecover ZERO is the first in the company’s range to be awarded an Allergy UK mark.

Core products comprise a Laundry Liquid, Washing Powder, Fabric Conditioner and Washing Up Liquid

Clare Allman, UK marketing manager at Ecover says: “Our products are already friendly to the skin, and the environment around us, but in listening to consumer feedback we realised there was still work to be done to cater for those who need an even gentler option. Working closely with Allergy UK, we have developed our products to meet the strict criteria required to gain endorsement from this credible body within the allergy sector. This accreditation helps to further cement Ecover ZERO as a range you can trust with your health in mind.”

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About the Author

Jim Manson

Jim Manson is Editor-In-Chief of Diversified Communication UK's natural and organic publishing portfolio. He’s written widely on environment and development issues for specialist magazines and national media, including the Financial Times, The Guardian, The Times, Time Out and World Bank Urban Age.

Articles by Jim Manson
Jim Manson
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