Deborah Meaden backs Pure Grain Bread

Robert Sak, founder of gluten-free brand Heart of Nature Pure Grain Bread, has gained a new business partner in the form of Deborah Meaden, following his appearance on the BBC show Dragons’ Den.

“I am absolutely delighted to be working with Deborah,” comments Sak, who accepted £40,000 from the Dragon for a 20% stake in the business, declining two other offers. “I went into the Den hoping to meet somebody with great experience in scaling the business, somebody with contacts in the market I operate in and at the same time someone who would recognize and share my passion and vision for the products.”

“The free-from and vegan food sector has been growing steadily and Heart of Nature Pure Grain Bread is as free-from as you can get,” adds Meaden. “However, being really good for you is not enough, the product needs to look and taste great … which this does. The combination of a great product in a strong market and in the hands of a focused and smart entrepreneur … won me over.”