To meet increasing consumer demand for vegan products, Salisbury-based store Goodfayre has created a map pinpointing local and independent businesses which cater for vegans in the city.
“We’ve got to the point where most places will offer a vegetarian meal, but we are not quite there with vegan options yet,” explains Dana Burton, owner of the vegan store. “You don’t always want to ask if there is nothing listed on the menu, and not all restaurants understand what it means to be vegan. I did a little mystery shop around the city to find out which restaurants could and would cater for vegans, and I put the results together in a handy map.
“We often get people asking us where they can eat, and now we can just hand them the map. The other great benefit is that it showcases the city’s local and independent shops and cafés. It’s been widely reported in the nationwide press how Salisbury shops are struggling – so this goes a little way to promoting what’s great about our city.”
We often get people asking us where they can eat, and now we can just hand them the map. The other great benefit is that it showcases the city’s local and independent shops and cafés.
Burton says that the store has had a great response to the map, and it has even encouraged some restaurants to broaden their vegan offering, with one café producing an exclusive vegan menu because of the map.
Producing the map was not all plain sailing, says Burton: “We had a few teething problems as we were trying to find a map of the city we could use. We approached the council but they wouldn’t allow us to use any of theirs. In the end local vegan graphic designer Phil Burton came to the rescue and drew the map from scratch for us.”
The map can be picked up in locations around the city centre as well as viewed on the store’s website.