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Herbal teas and infusions brand Heath & Heather has unveiled phase two of its new multichannel campaign, Me to the Power of Tea.

Its biggest marketing campaign to date, Me to the Power of Tea positions Heath & Heather as a lifestyle brand empowering consumers to discover the world around them. Launching nationwide, the campaign will include outdoor advertising, experiential activity, a heavy social media focus, as well as targeted media partnerships online and in print.

Building upon the success of last year’s launch, the latest Heath & Heather campaign truly reflects the vibrancy of the brand’s new teas and infusions

“We pride ourselves on a ‘close to nature’ product range, focusing on natural ingredients and innovative flavour combinations that inspire new audiences to discover more in the world of tea,” says Lucy McLean, brand and digital manager at Heath & Heather. “With fast-paced changes in consumer trends and behaviours, we understand the need to remain relevant amongst younger audiences whilst driving value and ‘premiumization’ in the tea category. Alongside the new creative executions for Me to the Power of Tea, we will be looking to further expand Heath & Heather’s distribution channels with exciting NPD in the pipeline.”

The creatives were developed by HeyHuman and shot by Vicky Lawton. HeyHuman creative director, Carole Davids, comments: “Building upon the success of last year’s launch, the latest Heath & Heather campaign truly reflects the vibrancy of the brand’s new teas and infusions. It’s no secret that this generation of tea drinkers seek new flavours at every turn, and our goal is to aid the brand on its mission to broaden its appeal amongst younger consumers.”

 

 

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About the Author

Jane Wolfe

Deputy Editor
Natural Products News deputy editor Jane Wolfe re-joined NPN in 2013 having previously worked for the magazine as a sub and freelance journalist from its Steyning beginnings.

Articles by Jane Wolfe
Jane Wolfe
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