The Vegan Society – the group which originally coined the term ‘vegan’ – has begun celebrating 30 years of its internationally recognized labelling scheme, the Vegan Trademark.
The Vegan Trademark – the oldest and first labelling scheme of its kind – is aimed at helping brands label their products effectively and providing a trusted mark for consumers.
The charity says that while ‘great progress’ was made recently when ethical veganism was ruled by a UK court to be a ‘protected belief’, there is still no legal definition of ‘vegan’ when it comes to product labelling. This is why, it says, the Vegan Trademark continues to play such an important role in signalling trust to consumers.
We’re grateful for the support of the brands that register their products with us and the consumers and members who put their trust in us
“We’re proud to have been setting the standard for the last 30 years, making veganism more accessible than ever. Over the years, we’ve seen the range of vegan products expand rapidly, and the Vegan Trademark has certainly had its part to play in this. We’re grateful for the support of the brands that register their products with us and the consumers and members who put their trust in us. We look forward to another 30 years of putting vegan products on your shelves, menus, wardrobes and more!” says George Gill, CEO at The Vegan Society.
The charity will be celebrating the Vegan Trademark’s 30th anniversary with a range of activities throughout the year, including promoting new product registrations, sharing new research on vegan product labelling and staging educational talks at consumer and trade events later on this year and in 2021. There will also be 30th birthday party at the Just V Show this October.