Among the winners of this year’s Beauty Shortlist Awards were a mass of natural and organic brands, indicating that this sector is hotter than ever and is well established in the mainstream.
The winners included: Oskia (Best British Skincare Brand); Neal’s Yard Remedies (Best Natural/Organic Skincare Brand); Dr Organic (Best Value High Street Brand); Burt’s Bees (Best Bee Beauty Brand); Weleda (Best Fairtrade/Sustainable Brand); Dermalogica Daily Microfoliant (Best Exfoliant);
Green People Age Defy+ Daily Defence Tinted Moisturiser SPF15 (Best Foundation/Tinted Moisturiser); Barefoot SOS Barrier Hand Cream (Best Intensive Therapy Hand Cream); and Dermalogica Daily Defence Block SPF15 (Best Grooming Product).
Commenting on Weleda’s accolade, Jayn Sterland, commercial director for Weleda UK, said: “We are truly delighted to win this Sustainable Brand award for a second year. Sustainability and ethically sourced, fairly traded ingredients are at the heart of Weleda, and we are extremely proud of our farming partnerships. Weleda is the first European beauty brand to become a member of the Union for Ethical BioTrade (UEBT) and sustainability remains a primary focus for us. It is really rewarding to have our efforts recognized by The Beauty Shortlist”.
Another worthy winner was Pai Skincare founder Sarah Brown, who was awarded Beauty Entrepreneur of the Year 2015 for her contribution to the beauty/wellbeing industry.