Following the launch of its new directory and consumer engagement campaign, HealthyDoesIt, the Health Food Manufacturers’ Association (HFMA) reports that interest in membership has reached ‘at an all-time high’ amid a ‘renewed vigour’ from the natural products sector.

At its most recent meeting, eight major companies were approved for membership by the HFMA Council, including Weleda and A. Vogel which make ‘a welcome return’.

Further, says the HFMA in a statement entitled Emerging from lockdown, sales of VMS and health foods rose by 21.8% in August.

Our members are confident and energized about the year to come

Graham Keen, executive director, comments: “Now more than ever, it is important to work collectively as an industry to support consumers to better maintain their health and wellbeing through the use of natural products. Despite the unprecedented challenges posed this year to all industries, we have supported our members tirelessly and as such interest in new membership has never been stronger.

“Our proven record of helping our members to futureproof their businesses, providing unrivalled expert advice and outstanding service in relation to regulatory processes means that our members are confident and energized about the year to come.”